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The Tuesday Letter
Agricultural Experiment Station & Cooperative Extension Service

Vol. 15, No. 47  September 29, 2009


IN THIS ISSUE... 

...Word from the Associate Director - Extension and Applied Research
...Time to Register for the K-State Research and Extension Annual Conference
...Last Chance to Get a New Name Badge Before Annual Conference
...Epsilon Sigma Phi Silent Auction
...
Health Insurance Open Enrollment: 2010 Open Enrollment: October 1-31, 2009
...Paul W. Griffith Memorial Scholarship Available
...NELD: North Central 2010
...Thank You from Cade Rensink
...Thank You for Working in Our State Fair Booths
...Webinar: Reaching Out to Residents to Reduce Runoff
...TechBytes Program October 1: What's Twitter?
...Out-of-School Program Idea Conference - October 13 - Sedgwick County Extension Education Center
...Kansas Forest Service Holds 15th Annual Fall Field Day
...Dr. Tana Goering Scheduled as Aging Expo's Keynote Speaker
...Fashion an Easier Lifestyle with Assistive Technology (at) Program Discussion Opportunity October 29, 9:30 a.m. CT
...Applications for 2010 "Get It - Do It!" Kansas PRIDE-Extension Grants Available October 8
...KCC 2009 Kansas Wind and Renewable Energy Conference
...Marie's Picks ...
...Communications Minute: Importance of Multi-Channel Marketing
...KSRE Master Calendar
 
                                                                                         

                                                                                                ...Tuesday Letter Archives


WORD FROM THE ASSOCIATE DIRECTOR - EXTENSION AND APPLIED RESEARCH
I just came out of our regular scheduled Extension Administrative meetings, which included a time with the leaders of the Program Focus Teams. As part of that meeting, I shared my vision for a high performing Program Focus Team. It went something like this:

Vision for Program Focus Teams

Bringing together the knowledge leaders and those with interest / passion for the given knowledge area.

Identifying the strategic Extension educational opportunities.

Organizing the educational plans and in-service training processes to achieve the strategic educational opportunities.

Evaluating the effectiveness of the educational programs and training processes.

Cycling back to the second bullet on an appropriate time scale.

Just a few additional comments on that vision. The design was to engage Extension Specialists and Extension Agents in teamwork, planning, and delivering those most critically important educational programs that are wanted and needed for the clientele. The design also enhances the communication among specialists and agents in the in-service training needs and opportunities.

I was very pleased as each of the team leaders reported out on the work of their respective program focus teams. It is evident that most teams have advanced both in the professional development/in-service training that is taking place, and in setting forth priority areas of emphasis that may well become SIGNATURE Extension PROGRAMS of K-State Research and Extension! It was exciting to hear that progress, and I applaud all of you who are engaged and working through a Program Focus Team to see that K-State Research and Extension is indeed addressing the critical, relevant issues for today and the future. This is truly focused on improving the quality of life and standard of living for our clientele within Kansas and beyond!

Have a great week! - Daryl Buchholz dbuchhol@ksu.edu

P.S. My thanks to all who participated in my 5 year administrative review process, and especially the review committee who summarized and provided the critical input back to me. I thank you for the vote of confidence and support you have given for my continued work as Associate Director. Know that I will take the recommendations seriously to improve my administrative capacity in support of the needs for the system for the next 5 years!

 

TIME TO REGISTER FOR KSRE ANNUAL CONFERENCE
October 6 is the deadline to register for annual conference. Go to http://www.ksre.ksu.edu/annconf  for the registration form, the full schedule, speaker bios, and hotel information.

Remember that you must register for the conference to attend the free awards luncheon.

The conference theme is "Live Well, Work Well: Securing the Future." The committee hopes that you will participate and enjoy the conference. --Kris Boone, Conference Committee Chair, kboone@ksu.edu

 

LAST CHANCE TO GET A NEW NAME BADGE BEFORE ANNUAL CONFERENCE
All participants attending the upcoming Annual Conference, October 20-22, 2009, will be requested to wear their K-State Research and Extension name badges.

If you have never received a name badge, if you still have one of the old variety, or if you wish to purchase a new badge, e-mail Sue Robinson, srobinso@ksu.edu .

Be sure to specify the kind of backing you want - magnet, clip or pin - and specify how you want your name on the badge. There is not room for titles, but department, area, county, district, or research center will be shown if you desire. The alternative I like is just your name below the K-State Research and Extension brand.

Each new employee, at the instructor level or above, receives his/her first name badge free of charge. Counties, districts, areas and departments are encouraged to order name badges for other employees and will be invoiced in the amount of $6 for each name badge.

If a new name badge is needed, please order immediately so we can get it sent to you prior to the conference. --Daryl Buchholz dbuchhol@ksu.edu

 

EPSILON SIGMA PHI SILENT AUCTION
The Epsilon Sigma Phi Silent Auction will be held during the Poster Session Reception on Tuesday evening at KSRE Annual Conference. Members are encouraged to donate items for the auction. Items can either be left at the Annual Conference registration table or delivered directly to the Poster Session on Tuesday.

Everyone attending Annual Conference is invited to participate in the auction. Proceeds from the auction help support ESP projects including scholarships and grants. --Evelyn Neier eneier@ksu.edu

 

HEALTH INSURANCE OPEN ENROLLMENT: 2010 OPEN ENROLLMENT: OCTOBER 1-31, 2009
Health Insurance and KanElect Flexible Spending - Coverage Effective: January 1, 2010

ON-LINE ACTION REQUIRED!
2010 Open Enrollment booklets are on their way to your campus address. Please carefully review this booklet! Informational meetings are offered October 8, 2009, 8:30 a.m. and 3:30 p.m., Forum Hall, Student Union.

Between October 1-31, 2009 you must go online to

1)Declare your tobacco status (must be done every year);
2)Make changes to your health plan;
3)Enroll in KanElect Flexible Spending;
4)Enroll in HealthyKids, if you qualify. If you are adding dependents to your health plan, you will need to provide appropriate documentation to the Division of Human Resources separately.

To log on for open enrollment, go to the State's Website: www.da.ks.gov/ps/subject/ssc/ . (Remember, this is not the K-State HR website)

Sign in: Your ID number is your unique Employee ID number that is used for payroll purposes. (This not your e-mail EID). Your employee ID begins with a capitalized alpha character followed by ten numerals. This unique number is on your pay advice, or you can see your departmental specialist or log into K-State's HR self-service to find it.

Password: If you have never enrolled on-line, you will need to set up an account. For the first time password, enter the first two letters of your last name in lower case followed by the last six digits of your social security number. Prompts will direct you from there.

If you remember your password from last year, use it. However, be sure you remember it correctly or you will be locked out and have to call the help-desk. If you do not remember your password, enter your Employee ID number and then choose "Forgot Your Password." Prompts will direct you from there to set up a new password.

Problems logging into the website should be directed to the State's KHPA help desk, 1-866-999-3001.

Questions? Contact your departmental specialist. Attend informational sessions (dates above). Call HR at 785-532-6277. --Division of Human Resources

 

PAUL W. GRIFFITH MEMORIAL SCHOLARSHIP AVAILABLE
Extension Agents enrolling in graduate study at K-State this coming fall (2010) are encouraged to apply for the Kansas State University Paul W. Griffith Memorial Scholarship. Up to seven scholarships may be awarded.

Following are some specifics:

Amount: $500 tuition assistance (must be approved by Area Extension Directors)

Deadline: November 1 (each year)

Purpose: For assistance to outstanding educators pursuing graduate study (either on campus or via distance education) at Kansas State University.

Criteria: Extension agent pursuing an advanced degree at Kansas State University.

Contact: Send letter of interest and supporting materials to address the above criteria to:

Dr. Daryl Buchholz
Associate Director for Extension and Applied Research
K-State Research and Extension
123 Umberger Hall
Manhattan, KS 66506-3401
Phone: 785-532-5820

A Financial Assistance Summary document with more information may be found at
http://www.ksre.ksu.edu/Employee_Resources/DesktopDefault.aspx?tabid=164  under Educational Assistance. --Daryl Buchholz dbuchhol@ksu.edu

 

NELD: NORTH CENTRAL 2010
Congratulations to Linda Beech, Extension Agent/Family and Consumer Sciences, Finney County; Jason Griffin, Associate Professor, John C. Pair Horticultural Center; Lisa Long, Extension Agent/Family and Consumer Sciences, Kingman County; and Jeff Whitworth, Extension Specialist, Entomology. They were selected as 2010 National Extension Leadership Development: North Central (NELD: NC) participants. Their first seminar will be January 20-23 at Colorado Springs, CO.

This is class XVI for the program consisting of four three-day seminars designed to build leadership in Cooperative Extension at all organizational levels. NELD: North Central is a program of the 12 North Central States and Penn State University. This program is sponsored by the North Central states’ Extension Services and in 2010 will be coordinated by Purdue Extension.

Including the 2010 delegates, 40 K-State Research and Extension faculty have participated in NELD: North Central. If you are interested in future classes or learning more about the program, visit the website and/or contact Marie Blythe at 785-532-6775 or mblythe@ksu.edu . --Marie Blythe

 

THANK YOU FROM CADE RENSINK
We want to send a BIG thanks to our Extension Family for all of the thoughts, prayers, visits, cards, gifts, e-mails, and texts that you've sent during our journey. After three months, our little wildcat is now home and doing well.

A special thank you to the CKD staff for everything you have done to make life easier during this crazy time. Words cannot express how much your support means to us.

God Bless. --Cade, Amanda, and Callan Rensink crensink@ksu.edu

 

THANK YOU FOR WORKING IN OUR STATE FAIR BOOTHS
On behalf of Dean and Director Fred Cholick, we want to thank you for volunteering to work in our K-State Research and Extension and/or College of Agriculture booths at the Kansas State Fair. We appreciate your willingness to spend a few hours working in the booths and talking to our clients, the citizens of Kansas.

We especially want to thank the Kansas Farm Management Association, Sedgwick County Extension, and the Ag Ambassadors for taking full days to help during the Fair. That was very, very helpful. Thanks to those of you who stayed late and closed the booths. We really appreciate your assistance.

We hope you had lots of fun seeing old friends and making new ones.

If you have ideas for next year's fair, please pass them along while the fair is still fresh in your mind. Just send them to sgraham@k-state.edu  or sthielen@k-state.edu . Thanks again for your assistance. --Steven Graham and Sharon Thielen

 

WEBINAR: REACHING OUT TO RESIDENTS TO REDUCE RUNOFF

The K-State Pollution Prevention Institute, housed in Engineering Extension, will be hosting a free Webinar on Friday, October 2, at 1 p.m. CDT. This one-hour Webinar will feature information about how communities and organizations can effectively reach out to residents on the issue of stormwater runoff.  Attend to hear what lessons have been learned and what practices residents can do to have a greater impact. 

 

Pre-registration is required. To register and for more information, please visit www.sbeap.org and look for the yellow box, or to register by phone, call 1-800-578-8898 or 785-532-6501. Please contact Ryan Hamel, rhamel@ksu.edu , if you have any questions. --Ryan Hamel

 


TECHBYTES PROGRAM OCTOBER 1: WHAT'S TWITTER?
What is all the attention about Twitter? How can I use it? KSRE uses Twitter to get important news stories and information out to an active public. Elaine Edwards, News Media Service coordinator, will demonstrate KSRE's use of Twitter and also provide tips and ideas on how you can use this simple and effective communication tool.

What's Twitter? - Thursday, October 1, 1:30 p.m. at K-State Hale Library, Room 501

Other Fall 2009 TechBytes Programs:
October 8: Cool iTouch and iPhone Apps (located at Hale 301A)
October 15: There's more to Blackberry
October 22: Facebook at K-State (located at Hale 301A)
October 29: Digital Photography and Cameras
November 5: Flipcams in the Classroom

These programs are available live via video streaming and recorded for later viewing on the TechBytes Website, www.ksu.edu/techbytes . The Website contains many technology resources and videos from previous programs. Check it out!

For more information, contact Gerry Snyder, gsnyder@ksu.edu

 

OUT-OF-SCHOOL PROGRAM IDEA CONFERENCE - OCTOBER 13 - SEDGWICK COUNTY EXTENSION EDUCATION CENTER
Do you partner with teachers, afterschool program providers, or recreation directors? If yes, would your team want to engage youth in long-term, structured learning- environments that address their interests and help develop their physical, cognitive, social and emotional skills and abilities? You’re invited to come participate in this one-of-a-kind “Out-of-School Program Idea Conference” open to anyone - certified teachers, afterschool program directors, community or faith-based afterschool providers, summer recreation providers and extension agents.

This one-day conference sponsored by K-State Research and Extension 4-H highlights hands-on curricula that adapt easily for out-of-school settings. Kansas 4-H youth development professionals will share favorite hands-on educational activities and resource ideas that are sure to keep youth excited and centered.

The breakout session include: “Biofuel BLAST!”; Acres of Adventure; Reading Makes Cents; Photography; Kindling Kid's Creativity; Programming for 5-and 6- year-olds; Health Rocks; Literature in the Garden; Science in the Kitchen; and more!  

Additionally, following the “Out-of-School Program Idea Conference,” a two hour post conference to answer questions on how to get afterschool educational opportunities started and community networking.

Registration is available at http://www.kansas4h.org/  under “What’s Hot,” then clicking on the Out-of-School Program Idea Conference. Registration should then be mailed to the Sedgwick County Extension Office. Cost is $15 which includes lunch and activity materials. Registration is due October 5. Further questions may be directed to Pam Van Horn, pvanhorn@ksu.edu; or Beth Drescher, drescher@ksu.edu . --Pam Van Horn

 

KANSAS FOREST SERVICE HOLDS 15TH ANNUAL FALL FIELD DAY
The Kansas Forest Service will hold their 15th Annual Fall Field Day on Thursday, October 15, at the Barrow Ranch in Valley Falls. This Field Day will focus on establishing and managing timber in riparian zones, managing timber for wildlife values and the best practice standards of harvesting and processing timber.

More information can be found on our website, http://www.kansasforests.org/calendar/fall%20field%20day%2009.pdf or by calling Bob Atchison at 785-532-3310. --Patricia McCaffrey pmccaffr@k-state.edu

 

DR. TANA GOERING SCHEDULED AS AGING EXPO'S KEYNOTE SPEAKER
"Full Circle" celebrating its fifth year, will be hosting KSN-TV personality, Dr. Tana Goering, as its keynote speaker. A Scott County native, Dr. Goering will be talking about "Taking Charge of Your Health... and Healthcare." Other topics for the Expo range from Elder Law to Mind Aerobics.

"Growing Older... but Not Old!" is this year's theme for the Aging Expo which is set for November 6, at the Sternberg Museum in Hays. The registration for this event is rapidly approaching and is October 26.

For more information about this premier event, contact Libby Curry at 785-462-6281, Carla Morrical-Frederking at 785-628-9430, or Tranda Watts at 785-443-3663.

To obtain registration information, go to www.ellis.ksu.edu/DesktopDefault.aspx  or www.northwest.ksu.edu/DesktopDefault.aspx  to download a registration brochure. --Byron Hale bhale@ksu.edu

 

FASHION AN EASIER LIFESTYLE WITH ASSISTIVE TECHNOLOGY (AT) PROGRAM DISCUSSION OPPORTUNITY OCTOBER 29, 9:30 A. M. CT
Have you provided the Fashion an Easier Lifestyle with Assistive Technology program in your community? Would you be willing to share your experiences? Would you like to hear from other agents regarding how they are using the kit and other materials? Would you like to learn about the online version of this program? Or, do you just need a refresher on the program items?

Then join us on Thursday, October 29, at 9:30 a.m. CT for a conference call. We'll learn who has provided the program in their local communities and how things are going. We'll discuss pitfalls, accomplishments, and the evaluation process. We'll talk about what's new. We'll learn from each other the strategies and techniques that support successful program implementation.

The call is free, so save the date and connect with other agents!

Call in through INTERCALL: 1-866-620-7326
Conference Code: 3894530157

For more information, contact Deb Sellers at dsellers@ksu.edu or call 785-532-5773. --Deb Sellers

 

APPLICATIONS FOR 2010 "GET IT - DO IT!" KANSAS PRIDE-EXTENSION GRANTS AVAILABLE OCTOBER 8
"Get It - Do It!" grants provide a unique opportunity for Kansas PRIDE community groups to collaborate with local Extension agents to promote health through youth-adult partnerships.
 

$3,000 mini-grants to PRIDE community groups help fund physical activity and health promotion projects. Appropriate projects include trail development and promotion, physical activity promotion, establishment of walking/biking clubs, cooperation with schools (e.g, Coordinated School Health) and TV/screen-time reduction campaigns.  

Applications will be available beginning October 8. Proposals are due November 15, 2009. 

Grants awards will be announced December 11 and commence January, 2010 - November, 2010.

Applications will be available electronically through:
Kansas PRIDE: www.kansasprideprogram.ksu.edu/
YouthBoost: www.youthboost.org
 
Or by contacting Jamie Menon - jmenon@ksu.edu , at the Kansas PRIDE office.

For  more information contact:
Elaine Johannes - ejohanne@ksu.edu ; 785-532-7720

Trudy Rice - trice@ksu.edu ; 785-532-5840

Dan Kahl - dankahl@ksu.edu ; 785-532-5840

--Elaine Johannes
    

 

KCC 2009 KANSAS WIND AND RENEWABLE ENERGY CONFERENCE
The 10th annual Kansas Wind and Renewable Energy Conference will be held October 6 - 7 at the Ramada Inn in Topeka, Kansas.

Hosted by the Kansas Corporation Commission and the Kansas Department of Commerce, the conference is an opportunity for state and regional officials and stakeholders to discuss the future of renewable energy in Kansas.

The conference will feature three renowned energy experts: James Hoecker, former chairman of the Federal Energy Regulatory Commission (FERC); Kevin Hazel, Vice President of Supply Chain Management for Siemens Energy; and Michael Eckhart, President of the American Council on Renewable Energy (ACORE).

The conference will also include 12 breakout sessions that will address the most important energy related issues facing the State of Kansas including renewable energy, transmission of power, energy efficiency, and economic development.

The conference is open to the public. General registration (through September 29) is $100. Registration will be capped at 700 attendees on a first come, first serve basis. Registrations will not be accepted after September 29 or on the day of the conference.

More information about the conference, including a complete agenda and online registration, is available at http://kcc.ks.gov/energy/kwrec_09/ . --Steven Graham sgraham@k-state.edu

 

MARIE'S PICKS ...
This week my picks (outcomes and success stories) were reported by extension agents in Twin Creeks District, Graham and Logan Counties:

Participants in the FULL CIRCLE . . . AN AGING EXPO (Growing older... but not Old) learned about elder exercise, estate planning, transfer of wealth with minimal expense, lowering health care costs, reducing estate and inheritance taxes, and how having their business in order benefits others by keeping wealth in communities.

"Think PINK and Tell a Friend" annual breast cancer awareness delivered as a Knowledge at Noon program - focused on the explanation of "lifetime risk" and how it applied to our health as we age and risk increases. Attendance increased from 12 to 58 in five years! And participants reported learning something new every year they attend. --Marie Blythe mblythe@ksu.edu

 

COMMUNICATIONS MINUTE: IMPORTANCE OF MULTI-CHANNEL MARKETING
There is a theory in marketing, called the "three-times convincer" concept. It states 80 percent of people need to hear a message three times before they buy into it, 15 percent need to hear it five times, and five percent up to 25 times.

In other words, sometimes you need to repeat a message many times for your audience to internalize it. That is, you need to repeat a message many times before your audience will internalize it. (See, it works!)

But, what is the best way to distribute the message? It depends on your audience.
* If you're trying to reach the under-20 crowd, you better look to mobile technology to communicate.
* If aiming for the metro-commuters you should onsider radio spots. 
* If you're hoping to inform the retiree, communicate through the newspaper.

And if you want them to actually internalize the message, you should send the message every way you can.

In an organization like ours, where we need to reach all segments of the public with our information, it is essential that we employ multiple channels to distribute to communicate. Through print news, radio, television, Websites, twitter, Facebook, e-mail, mobile marketing, newsletters, columns, tangibles, publications, and programs, we can blanket the audience with our messages.

We can reach not only the 80 percent who need to hear it three times, but the 15 percent that need to hear it five times. Thankfully, we have the infrastructure within KSRE to be able to use multi-channel marketing effectively and efficiently.

For more on multi-channel marketing, including how multi-channel marketing is like a county fair, go to our blog at www.ksremarketingminute.blogspot.com . --Linda Sleichter  lsleicht@ksu.edu

 

KSRE MASTER CALENDAR
Go to: http://www.ksre.ksu.edu/MasterCalendar

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