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K-State Research and Extension
123 Umberger Hall
Manhattan, KS 66506-3401

January 8, 2019

Help Test Text Messages about Health Insurance

Submitted by Elizabeth Kiss

Health insurance can be a complicated topic. To help young adults gain confidence and understanding about health insurance choice and use, Cooperative Extension’s Health Insurance Literacy Action team has created a text message campaign. The campaign focuses on four areas:

- Reasons health insurance is important
- Health insurance and risk management
- Health insurance and preventive services
- Health insurance terms

Young adults born between the years 1982 and 1998 are invited to help test these messages. Participants can opt into one, some or all of the messages. The study will run between five and 20 weeks, depending on which areas participants want information on.

Participation is free and voluntary. All information will be confidential. Participants will be asked to complete a short initial survey, and before each group of messages, participants will be asked to complete a three to five question survey about their confidence and knowledge on each topic. This survey will be repeated at the end to see if the messages helped participants become more confident about health insurance. At the end of the survey, participants will be given an option to enter a drawing for one of five, $50 gift cards.

Spots are limited so enroll early. If interested, please text START to 216-302-1673.

Questions can be directed to Elizabeth Kiss, Associate Professor and Extension Specialist at dekiss4@ksu.edu; or Virginia Brown at vbrown12@umd.edu or 410-386-2760.

Kansas State University has an Institutional Authorization Agreement with the University of Maryland, College Park for review and continuing oversight of this project.