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K-State Research and Extension
123 Umberger Hall
Manhattan, KS 66506-3401

January 15, 2019

The Insight Summit, CREE Conference Revamped

Submitted by Mikhayla DeMott

Insight Summit Conference Postcard

The Insight Summit, previously known as the New-Media Marketing Boot Camp, is the third annual conference hosted by the Center for Rural Enterprise Engagement (CREE). This year’s conference will be held February 12 and 13 at the Alumni Center in Manhattan, Kansas.

The Insight Summit will be two days of the most cutting-edge new-media marketing strategy, content, and networking. It is a premiere, research-based workshop event designed for business owners, marketing and communication professionals, service organizations, and commodity or producer-advocate professionals.

This conference will have a greater emphasis on measuring and reporting impact using Facebook analytic data. Topics related to new-media marketing will include storytelling across platforms, basic and advanced analytics, social-media strategy, visual content, e-newsletters, and selling online.

The 2019 Insight Summit keynote panel will feature three communication researchers to showcase the use of their research for small, rural businesses in TEDTalk style presentations. The conference will also highlight five graduate students and their research on new and online social-media strategy and applicable uses in rural businesses and the agricultural industry in a poster session.

Registration is open and will remain open through day one of the conference, the rates are as follows: regular; $279; student, $99.

Lodging is available at the Bluemont Hotel at $94/night and at the Holiday Inn at $109/ night. Both hotel blocks are reserved through January 12 at the above rates. To reserve a room, contact the Bluemont Hotel at 785-473-7091 and the Holiday Inn at 785-539-7531 and ask for the block INSIGHT SUMMIT.

CREE is an interdisciplinary center that prides themselves on being a generator and source of knowledge about new-media marketing. They approach problems through the lens of their home disciplines of agricultural communication, horticulture, and agricultural economics in a combined effort to enable rural and agriculture-based businesses to flourish in ever-changing environments while fostering positive changes to rural livelihood.

Visit CREE’s website at https://ruralengagement.org/events-2/insight-summit-2019/ to see the full conference schedule. To register, visit this direct link.

For more information, contact Cheryl Boyer, newmedia@ksu.edu.