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K-State Research and Extension
123 Umberger Hall
Manhattan, KS 66506-3401

September 22, 2020

Direct Educational Contacts: What Counts?

Submitted by Laurie Chandler

As we near the end of the 2019-2020 reporting year, we'll soon be asked to complete the quarterly effort report for July 1 through September 30. And just as a reminder, the quarterly effort report is due by October 5.

Direct educational contacts are when both the Extension professional and the client/receiver are linked together at the same time and/or place for educational purposes. With the switch last March to more virtual programming, I wanted to provide a reminder about what counts and doesn't count as a direct educational contact.

  • Participants in live zoom meetings and webinars can be counted as direct educational contacts. The number of people that view a recording is not considered a direct educational contact unless they have completed a follow-up evaluation or followed up with the presenter.
  • Although most social media is not counted as a direct educational contact, the participants of a Facebook Live presentation can be counted as a direct educational contact. 
  • Facebook videos and posts are not counted as direct educational contacts unless someone posts a comment or question that the agent responds to with educational information.
  • Participants in a workshop series can count the participants every time they attend one or more sessions.

 For more information, check out Guidelines for Reporting Direct Educational Contacts.